Collectius | MS Dynamics CRM
Singapore Debt-Collection CRM Development

+50%

Cost effective development

+70%

Support tickets resolution

x2

Development speed increased

Business Challenge

Collectius manages $7.1 billion in assets and serves over 6.3 million customers across seven countries—Singapore, Indonesia, Philippines, Malaysia, Thailand, India, and Vietnam. Their debt-collection operations run on Microsoft Dynamics 365, and as the business scaled, the platform couldn't keep up.

The core problems were systemic: a CRM architecture that wasn't built for multi-country complexity, no structured process for prioritizing features across competing stakeholders, and support tickets piling up faster than the team could resolve them. Collectius needed engineers who could diagnose the technical debt, make hard architecture decisions, and ship—not just fill seats.

How We Worked

Phase 1: Diagnosis & Architecture Review

We started by going deep into the existing MS Dynamics 365 architecture—mapping dependencies, identifying bottlenecks, and understanding how the system actually behaved under the load of seven-country operations. Our Lead MS Dynamics Engineer conducted a thorough technical analysis and identified the critical gaps between what the platform could do and what the business needed it to do.

This wasn't a surface-level audit. We needed to understand the business logic embedded in the system so we could make architecture decisions that would hold up as Collectius continued to expand.

Phase 2: Embedded Engineering Team

Based on the diagnosis, we assembled a team of five engineers—MS Dynamics specialists, QA, and SRE—and embedded them directly into Collectius's workflow. This team didn't operate in a silo. They understood the debt-collection domain, participated in cross-team planning, and took ownership of delivery outcomes.

Impact:

  • Development speed doubled
  • Cross-team delivery process integrated across offices
  • Support ticket response times dropped dramatically

Phase 3: Delivery Process Redesign

With multiple stakeholders across seven countries feeding requirements into one engineering team, Collectius needed more than good engineers—they needed a system for deciding what to build and when. We deployed a senior delivery consultant to design a structured prioritization framework that gave every stakeholder visibility while protecting the team from feature creep.

The result was a streamlined delivery process—including a RACI matrix, stakeholder register, and a tested agile cycle—that turned cross-country coordination from a bottleneck into a strength.

Conclusion

Over four years, Kunso became Collectius's engineering backbone for their core CRM platform. We didn't just write code—we diagnosed architecture problems, made technology decisions that scaled across seven countries, and built a delivery process that aligned engineering output with business priorities.

The engagement doubled development speed, cut ticket resolution time by 70%, and increased feature output by 50%. More importantly, it gave Collectius a CRM platform and engineering operation built to grow with them.

Your technology should compound, not constrain.

Whether you're scaling across markets or rebuilding legacy systems, we help B2B technology companies architect AI-native systems that grow without the overhead.

Book a Strategy Call