Kunso started because Mikki kept seeing the same thing happen to founders. They'd raise money, find an agency, spend months translating their vision into specs. What came back wasn't what they asked for. Phase two became fixing phase one. The model was broken: too many people in the chain, none of whom understood the business. So Mikki built something different. One senior engineer next to the founder. Someone who pushes back, asks hard questions, and ships working product.